• SPSS
    • Yet another market research book?
    • Book content
    • Authors
    • Downloads
    • Instructor resources
  • Stata
    • Yet another market research book?
    • Book content
    • Authors
    • Downloads
    • Instructor resources
    • Errata
  • SPSS
  • Stata
A Concise Guide to Market Research
  • Yet another market research book?
  • Book content
  • Authors
  • Downloads
  • Instructor resources
  • Errata

DOWNLOADS

Dataset

  • Oddjob Airways Dataset

Chapter 4

  • MaxDiff scales

Chapter 5

  • Little's MCAR test and multiple imputation
  • Nonparametric tests
  • Creating dummy variables
  • Cadbury and the UK chocolate market data (case study)

Chapter 6

  • Power analysis in Stata
  • Levene's test
  • Customer analysis at Crédit Samouel data (case study)
  • Nonparametric tests

Chapter 7

  • AgriPro: Wheat farming survey
  • Farming with AgriPro data (case study)
  • Regression data
  • Durbin Watson test table

Chapter 8

  • Customer satisfaction at Haver & Boecker data (case study)

Chapter 9

  • chomega.ado
  • Oh James! Data (case study)

Chapter 10

  • Presenting statistical data

Additional material

  • Standard normal and t distribution tables (Table A1)
  • F distribution table (Table A2)
  • Chi-squared distribution table
  • Table with Greek characters

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