SPSS
Yet another market research book?
Book content
Authors
Downloads
Instructor resources
Stata
Yet another market research book?
Book content
Authors
Downloads
Instructor resources
Errata
SPSS
Stata
A Concise Guide to Market Research
Yet another market research book?
Book content
Authors
Downloads
Instructor resources
Errata
DOWNLOADS
Dataset
Oddjob Airways Dataset
Chapter 4
MaxDiff scales
Chapter 5
Little's MCAR test and multiple imputation
Nonparametric tests
Creating dummy variables
Cadbury and the UK chocolate market data (case study)
Chapter 6
Power analysis in Stata
Levene's test
Customer analysis at Crédit Samouel data (case study)
Nonparametric tests
Chapter 7
AgriPro: Wheat farming survey
Farming with AgriPro data (case study)
Regression data
Durbin Watson test table
Chapter 8
Customer satisfaction at Haver & Boecker data (case study)
Chapter 9
chomega.ado
Oh James! Data (case study)
Chapter 10
Presenting statistical data
Additional material
Standard normal and t distribution tables (Table A1)
F distribution table (Table A2)
Chi-squared distribution table
Table with Greek characters
Share via
Copyright © 2021, A Concise Guide to Market Research
Close
