Market Research Using Stata is an easily accessible and comprehensive guide for researchers and students who wish to know more about the process, data management, and most commonly used methods
in market research using Stata. Readers will be offered an overview covering the entire market research process from asking market research question(s), to collecting and analyzing data using
quantitative methods. The book is engaging, hands-on and includes many practical examples, tips and suggestions that make it easy for the readers to apply and interpret quantitative methods such
as regression, factor and cluster analysis. With these models, researchers will be able to gain useful insights about factors or circumstances that optimize the position of companies in the
market. This book adopts Stata, a frequently used analytics package.
WHAT OUR COLLEAGUES SAY
"This book is brilliant. It is the perfect choice for students at graduate and PhD level since
it provides insight on the most relevant topics and presents them in a crisp and accessible way. The book is clearly structured; thus, readers never lose track of important topics. Examples aid
understanding and enable readers to perform own analyses. This book is my first choice for introductory courses on applied statistics. Students love it."
Professor Michael Steiner, University Witten/Herdecke, Germany