Market Research Using Stata is an easily accessible and comprehensive guide for researchers and students who wish to know more about the process, data management, and most commonly used methods in market research using Stata. Readers will be offered an overview covering the entire market research process from asking market research question(s), to collecting and analyzing data using quantitative methods. The book is engaging, hands-on and includes many practical examples, tips and suggestions that make it easy for the readers to apply and interpret quantitative methods such as regression, factor and cluster analysis. With these models, researchers will be able to gain useful insights about factors or circumstances that optimize the position of companies in the market. This book adopts Stata, a frequently used analytics package.
The book is available via many channels such as Amazon, most bookstores, and SpringerLink (https://link.springer.com/book/10.1007%2F978-981-10-5218-7). If your organization or university subscribes to the Springer Texts in Business and Economics series, you will even have free access.
"Overall, the book is a one-stop shop for market researchers. Sufficient background information about the market research process, basic empirical methods, and their application using Stata add up to a good choice for entering the world of applied market research. Hence, the book can be recommended to students (and practitioners) making their first steps in applied market research, particularly when they work with Stata. Likewise, course instructors who deliver introductory market research and introductory marketing analytics courses will like the text and the resources that come with it."
Professor Hauke A. Wetzel, University of New South Wales in his book review in Economic Record
Download the entire review here.
"This book is brilliant. It is the perfect choice for students at graduate and PhD level since it provides insight on the most relevant topics and presents them in a crisp and accessible way. The book is clearly structured; thus, readers never lose track of important topics. Examples aid understanding and enable readers to perform own analyses. This book is my first choice for introductory courses on applied statistics. Students love it."
Professor Michael Steiner, University Witten/Herdecke, Germany