MArket Research Using Stata is an easily accessible and comprehensive guide for researchers and
students who wish to know more about theprocess, data management, and most commonly used methods in market research
using Stata. Readers will be offered an overview covering the entire market research process from asking market research question(s), to collecting and analyzing data using quantitative methods.
The book is engaging, hands-on and includes many practical examples, tips and suggestions that make it easy for the readers to apply and interpret quantitative methods such as regression, factor
and cluster analysis. With these models, researchers will be able to gain useful insights about factors or circumstances that optimize the position of companies in the market. This book adopts
Stata, a frequently used analytics package.