the authors

Erik Mooi is a Senior Lecturer at University of Melbourne, Australia, and lectures at Aston Business School in the Uk. He has taught Market Research to bachelor, master, and PhD students for several years for the VU University Amsterdam, Aston Business School in the Uk, and EM Lyon in France. He has also served as a consultant for several companies in the Netherlands such as Air France-KLM. He is also an active researcher and has published amongst others in the Journal of Marketing and the Journal of Marketing Channels, while serving as a reviewer for the British Journal of Management, the Journal of Marketing, and the European Journal of Marketing.

Marko Sarstedt is chaired professor of marketing at Ludwig-Maximilians-University Munich (Germany) and Adjunct Research Professor at Babeș-Bolyai-University Cluj (Romania).

His main research is in the application and advancement of research methods to further the understanding of consumer behavior and to improve managerial decision-making. His research has been published in world-leading journals in various fields such as the Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, Organizational Research Methods, and Psychometrika. His research ranks among the most frequently cited in the social sciences with more than 90,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards. His research has been covered by the leading media outlets such as Die Zeit, Huffington Post, and Spiegel and has been featured in documentaries on consumer behavior on arte and MDR as well as on the scientific video platform Latest Thinking. According to the 2021 F.A.Z. ranking, he is among the two most influential researchers in Germany, Austria, and Switzerland.


Irma Mooi-Reci is a Senior Lecturer at the School of Social and Political Sciences and Adjunct Senior Fellow of the Melbourne Institute of Applied Economic and Social Research at University of Melbourne. Prior to joining University of Melbourne, she worked as Assistant Professor at the VU University of Amsterdam. Irma’s research agenda encompasses three main areas: (1) the socioeconomic consequences of disruptive events such as unemployment, joblessness and casual employment; (2) the intergenerational consequences of joblessness; (3) application and innovation of quantitative methods for panel data. Her work has appeared in various outlets including Social Science Research, European Sociological Review, British Journal of Industrial Relations and Social Forces. Irma has held various visiting positions including positions at the University of Madison Wisconsin (in 2010-2012) and University of Oxford in 2017. Over her career she has taught various courses at undergraduate, graduate and PhD level on both quantitative as well as substantive topics.