the authors

Erik Mooi is a Senior Lecturer at University of Melbourne, Australia, and lectures at Aston Business School in the Uk. He has taught Market Research to bachelor, master, and PhD students for several years for the VU University Amsterdam, Aston Business School in the Uk, and EM Lyon in France. He has also served as a consultant for several companies in the Netherlands such as Air France-KLM. He is also an active researcher and has published amongst others in the Journal of Marketing and the Journal of Marketing Channels, while serving as a reviewer for the British Journal of Management, the Journal of Marketing, and the European Journal of Marketing.

Marko Sarstedt is a Professor of Marketing at the Otto-von-Guericke-University Magdeburg, Germany and Visiting Professor at the University of Newcastle, Australia. Prior to this, he worked as an Assistant Professor of Quantitative Methods in Marketing and Management at the Ludwig-Maximilians-University Munich. Marko’s main research interest is in the application and advancement of research methods to further the understanding of consumer behavior and to improve marketing decision making. His research has been published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, Journal of Business Research, Journal of World Business and many more. According to the 2012 Handelsblatt Ranking, Marko is listed among the top 5 junior marketing researchers in Austria, Germany, and Switzerland.


Irma Mooi-Reci is a Senior Lecturer at the School of Social and Political Sciences and Adjunct Senior Fellow of the Melbourne Institute of Applied Economic and Social Research at University of Melbourne. Prior to joining University of Melbourne, she worked as Assistant Professor at the VU University of Amsterdam. Irma’s research agenda encompasses three main areas: (1) the socioeconomic consequences of disruptive events such as unemployment, joblessness and casual employment; (2) the intergenerational consequences of joblessness; (3) application and innovation of quantitative methods for panel data. Her work has appeared in various outlets including Social Science Research, European Sociological Review, British Journal of Industrial Relations and Social Forces. Irma has held various visiting positions including positions at the University of Madison Wisconsin (in 2010-2012) and University of Oxford in 2017. Over her career she has taught various courses at undergraduate, graduate and PhD level on both quantitative as well as substantive topics.