Professor Dr. Marko Sarstedt

Chair or Marketing

Otto-von-Guericke University Magdeburh

Universitätsplatz 2

39106 Magdeburg


Tel: +49 (0)391 67 58 625



Person responsible for content in accordance with § 55 Abs. 2 RStV: Professor Dr. Marko Sarstedt


The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents' accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this context, please note that we are accordingly not obliged to monitor merely the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per § 8 to 10 of the Telemedia Act (TMG).


Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove such link immediately.


Our web pages and their content are subject to German copyright law. Unless expressly permitted by law (§ 44a et seq. of the copyright law), every form of utilizing, reproducing, or processing works subject to copyright protection on our web pages requires the prior consent of the owner of the rights. Individual reproductions of a work are allowed only for private use, and must not serve (either directly or indirectly) for earnings. Unauthorized utilization of copyrighted works is punishable (§ 106 of copyright law).

Data Protection

In accordance with § 13, para 1, line 1 of the German Telemedia Act, the service provider must notify the user in a generally comprehensible form at the start of use of, among other things, the type, scope and purpose of the collection and use of personal data, if no such notification has already taken place.

We process data solely according to the relevant provisions of the law protecting the personal data of citizens (DSG-LSA) as applicable.

To the extent that within the online content of this website personal or business data (email addresses, names, addresses) may be entered, the disclosure of this data by the user is expressly on a voluntary basis. The use of all services offered is, where technically possible, also permitted without entering such data / by entering anonymous data or a pseudonym. The use by third parties of the contact details published as part of the site credits, or similar information such as postal addresses, telephone and fax numbers, and email addresses, for the transmission of information that has not expressly been requested is not permitted. We expressly reserve the right to take legal steps against the senders of so-called spam emails in the event of any infringement of this ban.

PRivacy and Facebook usage

Our website uses social plug-ins (‘plug-ins’) provided by the social network, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, U.S. (‘Facebook’). The plugins are identifiable by a Facebook logo (white letter f on blue background or a thumb up icon) or the notice ‘Facebook Social Plugin.’ For a full list of all social plug-ins, see When you visit a page of our website that contains a social plug-in, your browser establishes a direct connection to Facebook’s servers.

Facebook directly transfers the plug-in content to your browser, which embeds the latter into the website, enabling Facebook to receive information about your having accessed that page of our website. Thus, we have no influence on the data gathered by the plug-in and inform you according to our best knowledge: The embedded plugins provide Facebook with the information that you have accessed that page of our website. If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plug-ins, for instance by clicking ‘Like’ or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. Even if you are not logged into Facebook, there is possibility that the plug-ins transmits your IP address to Facebook. For information on the purpose and scope of data collection and processing by Facebook, as well as your rights in this respect and settings options for protecting your privacy, please visit Facebook’s privacy policy at If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. You may also block Facebook social plug-ins by using add-ons for your browser, such as ‘Facebook Blocker.’